SEO for Food Bloggers | Part V: Tips & Tools
We have reached the conclusion in the series of SEO for Food Bloggers. I have received many questions and comments from a lot of you so thank you for reading! And keep the questions coming, I’ll help where I can!
Today I want to wrap up with some final tips, tools and resources for search engine optimization. Most of these have been sprinkled throughout the former posts but I wanted to compile them all in one place.
Ask yourself this question: Who are you writing for? Think about your readers, their interests and the things that they (or anyone!) might be searching for and implement the keywording, linking and recipe format strategies we have discussed in the past.
- Be patient – SEO happens over time; it’s a long-term strategy that will payoff
- Tag images correctly
- Use Google+ (do I need to do a post on Google+? I don’t know much but will share what I’ve learned!) - I believe that Google+ will become essential when it comes to good SEO practices, especially for recipes!
- Recipe plugin
- SEO Plugin (like WordPress SEO by Yoast or All-in-One SEO
Let’s talk a minute about SEO Plugins.
I have mentioned in them in a past post but want to go into detail. From what I can gather and/or understand, I don’t believe that the plugins really do a ton to help your site talk to search engines. What I think they do is to help us as the blogger create good SEO practices by providing us fields that we need to fill in.
For example, I use the WordPress SEO by Yoast Plugin. For every post that I write, I fill in the fields like this:
The very top shows a “clip” of what the entry might look like in a search result.
Focus Keyword: this is what the post is about. I end up repeating this several times throughout the post; it also shows up in my post title, recipe title and in the URL.
SEO Title: This is the title that shows up on the top of the browser and the title which will show up in a search result. Keep this short and sweet and put your blog name (if you included it) second; post name/recipe name first.
Meta Description: Do not skip this one! This little space which fits 156 characters is the description that will be used in search engine results. If you don’t fill this out, you might be missing out on grabbing someone’s attention.
If you click the tabs at the top, the “Page Analysis” will give you indicators on how your post is set up to succeed in a search – and it does so by green, yellow and red “lights” and I LOVE that part!
Settings: this plugin has so many settings and to be honest, I haven’t changed much from the default settings. If you have a question about a setting, please email or leave a comment below!
If you use the All-In-One SEO pluging – please email me if you have questions. I used to use it but found that I prefer this one because of the page analysis tool and because it only allows one keyword. I’m happy to help in any way with the other plugin – I know many bloggers who use it and love it!
Let SEO happen naturally and over time by doing these things:
Post consistently (not necessarily everyday, just create a pattern and stick to it)
Develop a brand in the way your posts are formatted (paragraphs, recipe formats, photos, photos with words, photo style, recipe style, linking internally, linking externally, etc.) and be consistent.
Consistency ——–> good search engine optimization!
SEO for Food Bloggers presentation – by Rand Fishkin of SEO Moz
26 SEO Tips – by ZipList Blog
Recipe View Rich Snippets
About Rich Snippets and Structured Data
Structured Data Testing Tool
Google Webmaster Tools
Any questions? Comments? Send them my way. What other “Blogging Bites” posts would you like to see? Google+? Working with Brands? Social Media? Send your ideas to me and I’ll add them to my list!