SEO for Food Bloggers | Part III: Links
SEO for Food Bloggers continues with a chat about link. Originally I had promised that recipe formatting would be included this week. I thought it would but the truth is that the topic of recipe formatting and rich snippets needs to be its own post. I started to add it to the end of this one and decided that I would extend the series to add an additional week.
This week’s post will give you some more “homework.” Not because I’m the teacher-type but because many of you said that you loved having the tasks to take away from the post that I provided last week.
Feel free to leave your questions or comments in the comment section below or email me!
Internal Links & External Links
Links are important simply because they build credibility with search engines. The more people linking to you, the better you are. Link to others, outbound links are good for SEO and also, it’s nice to link up to other bloggers! Linking to yourself is a good thing, too.
When you link to someone else’s blog or to another article, use descriptive anchor text. What I mean by anchor text is the actual word or phrase in the paragraph that is linking to the other article.
Do it this way:
See the recipe for Mushroom & Wild Rice Soup.
Don’t do it this way:
Click here for the recipe.
In the first example, Mushroom & Wild Rice Soup is the anchor text; it describes what the link is linking to. In the second example, “here” does not describe the post and therefore, a search engine will not be able to easily tell where that link is going.
Use this practice also when linking to yourself.
Permalinks are simple: just be descriptive. A permalink is the URL address that a person would use to find a specific post. Your URL might be www.yourblog.com and a permalink would be www.yourblog.com/recipe-post/
- Don’t use excessive keywords – one to two keywords in the permalink is sufficient
- Use relevant terms – think back to last week when we talked about using keywords that people will use when searching)
- Along the terms of relevant (and nodding back to last week), if your recipe is named Salted Chocolate Cookies, your post should probably be named Salted Chocolate Cookies, so your permalink should probably look like this: www.yourblog.com/salted-chocolate-cookies/
- Be consistent with permalinks so that readers can easily access them.
Avoid your permalinks looking like this:
Search engines will not be able to recognize that “slug” and won’t be able to index the post based upon the URL.
WordPress gives you an easy way to setup how you want your URL’s to look.
Go to your dashboard>settings>permalinks and then choose which one you’d like. Choose any of them but the default. If you like the date in there, feel free to leave it, same goes for the category. I choose not to include those because I like a clean, simple URL that people might be able to remember.
If you can’t find the settings, look underneath the post title and you’ll see where it says “Permalink”; you can manually change it here too.
I’m not sure anymore how Blogger does this, so if you know, please leave it in the comments below and I’ll add it in later.
Homework for next week:
Check you reader’s top five posts and your five favorite post to ensure that the permalink and any outbound or internal links are anchored correctly.
If you have time, start going back to several posts to fix the anchor text from “here” to something more descriptive. Don’t worry – I need to do my own homework on this one!